Wexin(Wechat) Marketing Training
Our China Weibo and Wexin Marketing course will train you and help you develop a strategy to build China Audience and drive a fresh and abundant stream of online traffic to your business. Through effective posting of carefully planned and localised content as well as partnership with the right Key Opinion Leaders (KOLs), you can build your company brand awareness throughout China.
Engage Your China Audience: Our Online Marketing courses are designed to show you how to best engage your potential customers through developing interaction plans on relevant forums, discussion boards and social networks as well as show you ideas on how to layout and implement your complete online marketing campaign to improve Brand Loyalty & Advocacy.
Integrated Digital Marketing Solutions: We will show you the integrations and solutions which will enable you to attract and engage visitors to your websites and convert them into paying customers.
During this 2 Day Training Course which is carried out in Chinese, you will learn how to check and ensure that your China Social Media accounts are optimised and performing effectively.
You will learn the internet tools to use and the best Social Media channels to approach to post on as you optimise your inbound traffic and users.
Trainer – Mr Zhang
Mr Zhang will focus on Wexin also known as Wechat.
Social media is one of the finest and most accessible tools to promote your business. Combined with a well planned and implemented campaign your business could soon be drawing in huge amounts of online traffic and enquiries.
- Learn how to check and monitor your traffic
- Understand the thought behind the platforms and the way they operate
- Learn the tips and essentials for writing effective content and blogs
- Learn the basics and how to navigate the other essential social sites
- Understand 3rd party tools which can help speed things up
- Learn our tried and tested planning stages for a successful social media strategy
Introduction to China Social Media channels
Why are they so important?
How can we make them work for you and your business?
Weibo / Wexin:
How they work, what they can do, how they relate to you
Tips on how to get the best from each site
Overview of Video Marketing:
Youku / QQ
Social Media Sites increasing in popularity:
Weibo, Wechat and more
The principles of creating good content
Incorporating SEO Principles within your content
Sourcing content and article topics
Top tips for effective blog posts
Understanding the best practices for email marketing
Establishing and developing your database
Guidelines for achieving the most effective results
Planning Your Social Marketing Strategy
Planning and considerations for a successful campaign
Frequently Asked Questions:
- Do I need any social media marketing experience for this course?
No experience is needed for this course. It is helpful to be familiar with how some of the most popular social media sites operate however not essential.
- Can this course be held at our offices?
Yes all of our courses can be held at your workplace. We also have workshops and customized training options. If you wish to know more please contact us.
- Will I need my laptop on the day?
It is entirely up to you if you wish to bring your laptop or pad. However most attendees agree that only your attendance and concentration is necessary. We will provide the rest including pens and worksheets.
- What if I decide to cancel? Can I receive a refund?
Due to limited places and availability for each session, you will only be able to cancel by providing us with 2 weeks advance notice of the set date to receive a full refund however you will be able to rearrange and attend a later upcoming course by providing us with at least 72 hours notice.
- Where are your training locations?
Currently we have training locations in Shanghai, China
If this course is of interest to you then please contact us for more information.