21 Jun 2018

Body Language in Sales

Sales are the backbone of any business but you may not realize just how important how you deliver your sales message matters, especially when it comes to body language.

There’s an old saying that your action speaks so loudly I can’t hear what you’re saying. In fact, studies show that, in a personal interaction, 55 percent of what the other people take in and process is visual. That is, they’re responding to your physical actions. Only 7 percent is based on what you say.

So if your facial expressions, hand gestures and posture say something different from your words, guess what people will remember? I’m not suggesting you learn to hide all your feelings—the appropriate sharing of emotions can be a powerful leadership tool. However, sometimes anxiety, anger or distractedness can interfere with keeping your body and words in sync.

Final Tips:

1.????Open your chest and arms: To boost your confidence during your presentation, open your arms and chest, and keep your back straight. This position will make you breathe better, and you’ll feel more relaxed—making you an instantly better presenter

2.????Smile: To make your audience comfortable, smile at them. It’s simple, but smiling is our most powerful weapon during presentations and fact-to-face meetings

3.????Gesture with your arms and hands: To engage people, gesture with your arms and hands in a natural way. It’s also a good idea to look your audience in the eye. People tend to naturally pay attention to and like people who look them in the eye.

4.????Use small, stiff gestures: To demonstrate authority, keep calm and use small, stiff gestures. This type of movement encourages people to trust you and view you as a confident person

5.????Walk it Out: To bring movement to your speech, use the physical space you have available and walk it out.

6. Vary your gestures: To keep your audience engaged, vary your gestures throughout the presentation. Open gestures, small gestures, and gestures that involve your head, arms and hands are best. It’s also wise to include gestures that involve only your hands or only your head – and broad gestures are also welcoming and engaging

7. Point to your presentation: To draw attention to a certain element of your presentation, point directly at it and look at it on screen simultaneously. Your audience will follow your eyes and finger

8. Walk toward people: To encourage audience participation use open gestures and – when possible – walk around and toward people. We tend to participate more when we have proximity to a speaker.

9. Pause: To make a hard question seem easier, pause, breathe slowly (this gives you time to think), then answer while looking the questioner in the eye

10. Practice mirroring: To make your audience buy your story, use positive gestures during the entire presentation. This includes nodding, open gestures, smiling, and mirroring

If you are interested in reading our other articles they can be found here:

1)?Body Language In Sales

2) Attributes Of Elite Salespeople

3) Apple’s Role in China’s Innovation

4) Realities Of Active Listening

5) The Breakfast Club

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